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Intuition has its limits when reaching out to new markets. In order to spur growth in foreign markets, management must have access to specialized tools to guide their decisions and efforts. Stemming from the Mercadex Internationalization Method (MIM), the internationalization tools presented in this section will help curb the firm’s improvisation in its international approach, so that the realization of business objectives not be a result of chance but rather, maximized through to a well thought out and rigourous approach.

Each of these tools was conceived as a result of an extensive history of accompanying client firms into international markets, and also in large part to research and development projects in recent years. The CHROME^®, the Podium-Gallows Approach^TM and the Mercadex-Desjardins Model^TM have become recognized tools in many countries and are taught at prestigious business schools.

These internationalization tools will help you structure import, export, licensing, strategic alliance or foreign investment projects.  Note that the following case scenarios feature streamlined versions of the original tools which are available by contacting one of our consultants.