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International Qualification |
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Like an athlete who wants to participate at international meets, Mercadex’s client firms are invited to complete an International Qualification (I.Q.) before making the leap into international markets. Perfected by Mercadex, the I.Q. is a process whose objective is to evaluate the enterprise’s readiness for taking on international activities (export, import, strategic alliance, licensing agreements, investment, joint venture etc.). Going through this exercise at the very beginning of the process helps enterprises accelerate the penetration of international markets and secure returns from them. |
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Through the years, Mercadex analysts have developed distinct abilities in the locating and the processing of business information (primary and secondary data) stemming from markets, countries, or sectors that can be impermeable or hard to access. A fundamental criterion for all research is enquiry that is directly in line with the needs and objectives of the firm. This is why the Mercadex team is equipped with investigation and decision tools as well as methodologies to guide their research efforts onto the right track, be it in the context of qualitative or quantitative enquiry. |
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Strategic and Tactical Planning |
In whichever type of plan, a lack of rigour and pragmatism often explains the sense of alienation felt by a firm's employees and principal collaborators when comes the time for execution.
An enterprise’s internationalization plan must consist of two related and complementary sections: the strategic and tactical plans. In this respect, Mercadex ensures that the orientations, general objectives, timelines and dedicated resources (strategic section) support operations and actions (tactical section) on the ground. The Mercadex team pays great attention in bringing the necessary rigour to your internationalization plan so that it can generate substantial results. |
Implementing a plan can necessitate a made to measure collaboration to keep tabs on execution in an effective manner. Due to their expertise and vast experience, Mercadex’s consultants offer company directors enlightened support in the plan’s practical application. Experience shows that sustained coaching undertaken alongside company directors in the execution of a strategic plan significantly improves the project’s results. |
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