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Services End Results and Testimonials End Results and Testimonials
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After having burned through energy and expense without obtaining results, Mr. Lord decided to call upon Mercadex International. This export specialist identified markets which were the most susceptible in welcoming the enterprise's services: countries with few barriers to entry but which also feature touristic centres struggling with disease carrying mosquitoes. Thanks to the firm's (Mercadex) expertise, GDG Environnement could target these countries more expeditiously, allowing it to accelerate sales and find a new market in Latin America. "This approach saved our international development. Without this guidance, we would have lost ourselves in this exercise. We would have spent too much in order to find possible channels - and we would have gotten discouraged." -Martin Lord, Vice-President International Development and Marketing From Les Affaires Monde, "Réorienter sa stratégie pour s’ouvrir des portes à l’international", Renée-Claude Simard, Dec. 13, 2010 Scimega Research is the largest Canadian CRO (Clinical Research Organization) specializing in clinical oncological research. In order to maintain its level of growth, Scimega Research must constantly uncover new business opportunities with international partners. Mercadex collaborated with Scimega’s management in redefining its target markets as well as in evaluating partnership opportunities abroad. Mercadex’s contributed significantly by providing the tools and practices that will ensure sustainable growth as well as the increased profitability of our internationalization efforts. -Denise Deakin, President Mercadex’s team collaborated with MMC Packaging in the restructuring of its business practices in order to improve its business and financial performance internationally. MMC Packaging operates in the high-tech automated equipment sector, servicing the cap lining industry. It must therefore remain proactive outside of Canada to maintain and increase its presence. Among the multiple options available in foreign markets, Mercadex’s support enabled MMC Packaging to prioritize its markets and to better focus its busisness development efforts. Thanks a transfer of know-how and of Mercadex’s tools and practices, our enterprise is now in a more enviable position for competing on the international scene. -Ghislain Demers, General Manager We wish to express our satisfaction regarding Mercadex International’s services. Specializing in the design of custom machinery, robotics and automation, Solution GRB needed to fine-tune the structure of its sales department. Mercadex enabled us to establish our marketing department by giving us the tools for effective sales management, which greatly helped the enterprise. Solution GRB is therefore proud to recommend the Mercadex team to any enterprise that wishes to improve their sales department. -André Roy, President Mercadex consulted with our Laboratory regarding the prospection of the North American and Mexican markets. Their contribution was very rich in essential market data in these countries. The recommendations allowed us to define and implement our strategic plan. -Christine Pietri, President, Laboratoire Kyrn, Nice. Alstom Hydro Canada wished to get an accurate and up to date reading of the North American market for hydromechanical equipment and chose Mercadex to assist it in this task. On one hand, Mercadex's participation substantially accelerated economic intelligence gathering and validation. On the other, the quantity and quality of the information collected by Mercadex on the business opportunities, challenges, major industry players and their business model strategies have allowed Alstom to define realistic scenarios and confidently invest its efforts and resources in the most promising segments. -Francis Proulx, Director, Hydromechanics. Joanel wishes to acknowledge its great appreciation of Mercadex's Internationalization Method (MIM). I can affirm that Mercadex helps us to both understand and propel us into key markets. Despite the difficult economic climate that often paralyzes SMEs and brings them back to their comfort zones, Mercadex helps them pass into action. I would like to thank Mercadex's entire team for its continued support. -Johanne Boivin, President. Novatek Laser wished to enter into a joint venture with French and Urugayan firms to sell its products (chopper blowers) in the Southern Cone of the Americas. “Mercadex was called upon to analyze the market (Argentina and Uruguay), devise an export plan and to coach us in its execution, which has helped us today to reap revenues that are significantly higher than with the previous approach.” -Dany Poisson, President and Managing Director. Mercadex’s intervention at IPL consisted of helping the firm diversify its product line abroad (away from the automobile sector toward other sectors) by locating and qualifying new market segments for its new line of custom products. Taking into account IPL’s competencies, Mercadex identified and evaluated new sectors (and developed an action plan) for the Amercian market (ie. medical equipment), where the firm could sell its expertise in product development and thereby pursue its diversification and expansion plans. -Gaston Lacasse, Vice-President. To grow its sales volume in the mature North American market (and better compete against its many rivals), BainUltra needed an updated appraisal of the demand, trends and distribution channels in the U.S. and Canada. It equally needed to understand the effects of globalization on its sector of activity. Mercadex conducted a wide-scale market research study to define a proper segmentation of the market and equip management with tools to improve its competitive position in this market. -Henri Brunelle, President and Managing Director Fogo Lab is a production and postproduction firm for musical groups seeking international exposure. It enjoyed modest sales in the L.A., N.Y. and London scenes and sought to significantly improve its performance there. Since 90% of the firm’s business necessarily comes from abroad, Mercadex developed an internationalization plan with the company’s management that, in one year achieved target sales levels. -François Lamoureux, President Ace Hydraulic Ltd. had been considering diversifying its client base for some time. With the help of Mercadex, a broad study of market and client potential was completed. A marketing plan was put it place and our company is now expanding with a larger client base. -Leon Theriault, President Lapaco Paper Products Ltd needed assistance in adapting to a new domestic and foreign markets. The company was also planning to launch a new line of products. Mercadex’s analysis revealed the composition of the target markets, including the needs of key potential customers as well as the most active competitors. Mercadex’s involvement was key. It helped us understand our positioning and develop an appropriate global strategy. All in all, Mercadex proved to be a powerful impact player for us. -Henry Pascone, Senior Vice-President Venmar is the indoor air quality market leader in North America. Mercadex's study on an expansion and diversification into the Chinese market, due to its systematic approach and solid findings based on primary and secondary data, enabled us to better understand China as well as other emerging markets such as India. Their strategic market study allowed us to properly target the region by providing us with an exhaustive list of key contacts to help us enter the market. Before going to an unknown market, I would recommend Mercadex to any company in order to help target it and understand it first! -Mario Tougas, Vice-President Operations |
